3 May

In year 2000 I joined an advertising agency erstwhile FCB Ulka. I was a novice and an idiot. as some people thought, having joined advertising from the client side.

That’s irrelevant right now, for its not my story, it’s a story of my friends.

In FCB I met four individuals, Sudip Bhattacharya, Sourabh Mukerjee, Pratik Seal and Anupama Ramaswamy.

Five of us could not have been more different –

Pratik – Intellectual, well read, recite passages from classics from memory

Sudip – More of a simian less of a human

Sourabh – The idealist

I – The idiot of the group


Anu – The elitist.

I other three I got to know quickly and became friends soon enough but the snob Anu would keep to herself, the elitist refusing to interact with us the hoi-polloi. I realized she actually has a heart that sometimes beats for the downtrodden when I went to her with thumping heart and great trepidation for some help after everyone refused.

And what I got from her was actually poetic.

The girl who was a question mark gave me an ad with a large question mark.

That was one fucking good ad.

The question mark raised my eyebrows and threw some interesting answers.

To cut the chase, we became friends.

And we spend many (and trust me there were many and more) drunken evenings on her terrace.

This story is about those evenings, when we used to talk about changing the world, at least the advertising world. Creating earth shattering communication. Ads that would be mainstream, yet award winning. That it was possible to great work. Compromise is for the weak. When the opportunity came we would not waste it but put our thoughts and words into action. We will prove it that it is possible, feasible and not a fool’s dream.

We were not unique, in that industry at least during those days everyone used to talk like that. It could be like that even now, just that I don’t know, having moved back to client side many years back.
Years passed, most of us forgot those dreams. Those promises. And those words stayed what they were words.

We compromised.

I forgot all about them.

I forgot that I had ever said or even thought of such thoughts.

Except one.

She remembered.

That quiet girl who used to sit in a corner remembered.

And she made sure, those were not just words.

Words are actions that one can live and make true.

Well done Anu.

And thank you.

I too shall remember to remember my dreams again.


In more ways than one.



3 Responses to “YIPEE YOU WON”

  1. anupama May 10, 2011 at 7:00 pm #

    Sometimes you don’t really remember but I think it stays in our subconscious. But you always remember to thank people when something good happens to you.
    I have to remember the people who believed that I had potential… or that I was a little different… if its called elitist so be it…
    its nice to know some people will always show you the mirror.

  2. John Doe May 12, 2011 at 1:27 pm #

    so many claimed to be in the race. but one reached the finishing line.

    the victory was well deserved.

  3. fictitioustruth June 17, 2011 at 12:08 pm #

    It indeed was very well deserved.

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