Evolution of low cost airlines

1 Jun

Demand Creation to Demand Creation is the journey of a low cost airline

Step 1: Airline is the news (Creates Demand through existence)

Step 2: Fares are the news (creates demand by giving choice)

Step 3: Need match is the news (creates demand by giving reason)

Step 4: Destination is the news (creates demand by building need)

Failure is caused by not graduating to the next step with time. 

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