New mind or old hand

14 Oct

It is amazing the kind of delusions that corporate world believes in and the shit they dispense to a new employee.

I have changed quite a number of jobs and have heard it everywhere i have gone. But the saddest part is despite repeated disappointments i still believed them every time.

Oh yes, give it to me baby, the orgasmic words – “you will enthuse the team with fresh thinking”, “fresh mind will give us new insights” – or some similar bull shit.

You hear these magic words and you have this surge of enthusiasm, maybe a suggestion or two pour out from your mouth under a misguided presumption that the utterer actually meant what he said. But even before you can finish your earth shattering, brand shaping and market shaking insight, the boss man says, hold on, hold on, I’m sure you have a wonderful thought which has lots of potential, why don’t you first see how we do things.

Then the grind starts, this is the brand architecture, this is the brand soul and that is the essence, this is how we slice mangoes and that is how we peel oranges and this has to be there and that is a no-no. You cannot say this, this is not how the brand speaks and here is our language and there is brand palette. Guard books, scrap books, design books, brand manuals, zillion years research data, data mining, data processing and the works land in your lap.

Lo and behold, before you can blink, mind rebels and takes the next train home and there we have a old model of robot, ready to follow every command and tread the path where grass will never grow again.

So next time you hear those golden words kindly let these words echo in your old mind and raise your fresh hands to slap the fucking old face that says it.


One Response to “New mind or old hand”

  1. Lost & found October 17, 2008 at 2:08 pm #


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